GeekPAK

Chicago | Brand, CMS

GeekPAK developed a brand from top to bottom for a revolutionary service that connects customers directly with manufacturers in order to create faster, more accurate, and cost saving promotional products. The end result was ZORCH, which means to travel with velocity, light speed and energy.

GeekPAK developed ZORCH's communication plan and identity after a comprehensive strategic session. In the saturated promotional products industry, GeekPAK set ZORCH apart with bold colors and graphics, emulating its innovative business model. The graphic style and use of direct language captures the confident business style of the ZORCH brand. GeekPAK designed ZORCH's stationery set, introductory brochure, and website.

To complete their identity experience GeekPAK accelerated ZORCH's processes by building an asset management library. This was an online central repository for manufacturers to access a client's graphic files and corresponding brand guidelines.

Project Highlights:
+ Ability to manage all client identity files

+ Identity and brand build out

+ Collateral design and printing with die cuts

Modules used to create this site:
Content Management, Brand Assets & Graphics Management